New car sales in Germany grew by 2.7% in 2017 for the 4th year in a row
New car registrations in Europe’s largest car market achieved the highest volume since 2009 amounting to 3,441,262, up 2.7% from the year before.
Data from German KBA showed that growth in Mercedes-Benz (+15,000 units) and volume brands, led by Peugeot (+14,000) and Dacia, compensated for the losses in premium brands, especially VW Group’s Audi, Porsche and Volkswagen.
Gasoline sales (57.7% of total) substituted the falling diesel sales (38.8% of total) in the powertrain mix
In the aftermath of the diesel-gate and continuing concerns over the air pollution caused by older diesels, diesel sales continued their slowdown (-7% year-on-year) and accounted for just 38.8% of the German market, their lowest share since 2009.
Diesel sales also fell in the UK in 2017 by 17.1% y-y.
The Top-10 brands gained 0.9% share as growth in Seat, Renault and Mercedes compensated for the Audi, Porsche and VW losses
Premium OEMs showed losses: VW (-3.3% or -21k), Porsche (-3.1%, -1k)) and Audi (-2.2%, -6.4k
- Top-3 highest growth %:
- Tesla: +74.6% (3,332 units in 2017);
- Alfa Romeo: 42.0% (6,096);
- Dacia: 27.6% (62,678)
- Top-3 highest growth volume:
- Mercedes (+14,902),
- Peugeot (+14,170),
- Dacia (+13,554)
- Top-3 in %:
- DS (-24.4%),
- Honda (-20.3%) and
- Jeep (-9.4%),
- Top-3 which lost most sales’ volume
- VW (-21,755),
- Audi (-6,421) and
- Honda (-5,132)
The new registrations in 2017 fell for the German brands different: German brands lost 1.8% market share
To understand how the global powertrain mix will change over the next decade read our report Global Automotive Powertrain Sales Forecast 2015-2025 by Engine Fuel Type
This report delivers individual forecasts for Gasoline, Diesel-powered cars, and AFV (Electric Vehicles, Hybrids, Flex Fuel, NGV, and Other Fuel) in major car markets, coupled with analysis of their drivers and restraints.