£2,799 | Buy now ADAS penetration rates are expected to increase significantly due to regulation, safety rating systems, lower cost of sensors or implementation. Rising penetration will boost revenues for automotive suppliers and contribute significantly to their profitability. This report examines the rankings and market shares of ADAS hardware component suppliers (radar, cameras, Lidar, ultrasonic sensors) in 2015-19 by ADAS revenues and provides forecasts up to 2020.
Learn about the market shares of ADAS Suppliers in camera, radar and lidar and leaders by ADAS revenue.
ADAS Revenue will almost double between 2020 & 2025 as ADAS Content per Vehicle rises
ADAS content per vehicle, i.e. the fitment of radars, cameras, ultrasonics, and other components necessary for driver assistance and higher levels of autonomy, will rise significantly in major car markets driven by changes in safety regulation and rating, the competition to offer higher levels of autonomy and lower cost of sensors.
Auto2x expects that in 2020, 42 models capable of Level 3 autonomy (TJP, HP) and 94 models with Level 2 (TJA, CA) –mostly as optional equipment – will be offered in Europe, despite the regulatory hurdles of the latter.
What is more, ADAS Content per Vehicle in 2020 will range from €489 for Level 2, with 17 sensors per car, to €960-2,100 for Level 3 depending on the usage of lidar or not as sensor set redundancy.
ADAS Suppliers are well-positioned to monetize the strong demand for ADAS components
We assess that the manufacturers of these components and systems for ADAS and Automated Driving are well-positioned to monetize the strong demand from carmakers and new entrants.
Already, Top ADAS Tier-1s such as Bosch, Continental, Aptiv, and Autoliv, has recorded billions of ADAS Order Intake in the Annual Reports while they continue to invest to increase production capacity and shorten time-to-market.
The leading 7 ADAS Suppliers will experience average ADAS revenue growth of CAGR 21.5% between 2017 and 2020 which will lead to changes in the global Ranking-by-ADAS Revenue. What’s more, the overall ADAS-to-Automotive Revenue ratio for the major suppliers will increase.
Magna’s profile in ADAS
Our new report examines the portfolio, strategy and roadmap of leading ADAS Suppliers to deliver:
1. Rankings and Market shares by ADAS Component Revenue in 2015-20 (€);
2. Ranking by ADAS-to-Automotive Revenue;
3. 2017 market shares in 77GH / 24GHz radar, camera, Lidar, and ultrasonic in Europe, USA and China, by sales of components to OEMs;
4. Competitive assessment and outlook for 2020;
5. Market shares of ADAS Suppliers in sales of L3 radar and Lidar in Europe in 2020.
ADAS penetration rates in new cars will increase significantly over the next 5 years driven primarily by changes in safety rating scoring and lower cost of sensors or implementation. Leading automotive suppliers expect that this will boost their revenues from ADAS and contribute significantly to their profitability as software plays an increasingly important role in the automotive industry.
Our research examines the rankings and market shares of ADAS hardware component suppliers (radar, cameras, Lidar, ultrasonic sensors) in 2014-20 by ADAS revenues.
2021 marks the transition to Highly-automated vehicles
Today, ADAS penetration is rising and Level 2 driving & parking features are available on the road from leading premium brands as well as Volume ones in Europe, U.S, China and Japan. L2 driving features enable convenience but require that the driver is ”always in the loop”, i.e. is constantly monitoring the road.
2017 saw Audi becoming the first to activate Level 3 driving features, which allow the driver to be distracted but awake to back-up the system. Also, by the end of 2021, advanced car markets, such as Europe, North America and Japan, will have transitioned to L3 and the first C-segment car with L3 will be unveiled.
Since many carmakers don’t design and manufacture ADAS features in-house, or more importantly, the cameras and radars for these features, they rely on suppliers who are the leading manufacturers and distributors of components and features.
Changes in safety rating scoring, as well as new safety requirements, push car OEMs to fit ADAS as standard equipment
In Europe, EuroNCAP extents to protect for Cyclists in the 2018 rating, while changes in scoring push OEMs to offer either TSR or LKA as standards- on top of LDW and City and Pedestrian AEB.
Leading suppliers already offer a strong sensor ADAS portfolio to meet the requirements of the stricter EuroNCAP’s 2020 Roadmap.
In the U.S, rear-visibility requirements coming into force in May 2018 require the installation of rear-view cameras in all vehicles to reduce back-over fatalities. What is more, rear pedestrian autobrake requirements by the NHTSA for the 2018 US NCAP push OEMs to develop new ADAS strategies.
ADAS are becoming cheaper and L1 features not exclusive to the premium car segment any more
Technological developments in ADAS, such as sensor fusion, economies of scale and system integration enable price reduction in ADAS.This has enabled safety and convenience ADAS features to expand to the mid and low-end car segments, particularly in safety-oriented Europe.
For example, Mercedes offers its whole Driver assistance package in the UK, which includes L1-L2 driving and parking features, for less than £2,000.
Carmakers and suppliers face the challenge of reducing production cost while increasing performance and complexity
However, ADAS suppliers face a series of important challenges which threaten their profitability from ADAS. Despite the increasing software complexity and requirements for greater computing power, ADAS suppliers need to achieve a healthy ‘’performance to cost ratio’’ in order for these technologies to reach mass-market adoption. New ADAS architectures and further collaborations with Tier 1s are expected in order to overcome these massive challenges.
Read this report to get an understanding of their rankings and market shares in 2015-17 and how they will develop over the next 3 years.
Table of Contents
1. Executive Summary (5 pages)
ADAS Suppliers’ ranking by ADAS revenues: 2015-2020
Suppliers’ ranking in ADAS Sensors in Europe, USA and China in 2017
ADAS Suppliers’ ranking in Europe in 2017: Leaders by key sensors: radar, camera
ADAS Suppliers’ ranking in radar and Lidar: Europe 2017 vs 2020
Snapshot of the ADAS market revenues from Top-11 Suppliers in 2020
