Description
Can Bosch continue to lead the ADAS market by 2030?
This report examines Bosch’s strategy and technology capability in ADAS & Autonomous Driving to provide a competitive assessment of their readiness level against other major ADAS Suppliers.
- Learn about the capabilities of Bosch’s portfolio of sensors and features and their roadmap to support Level 3 and Level 4 features in cars and robotaxis.
- Assess Bosch’s position in our “Ranking by ADAS Revenue” vs. Continental and other Tier-1s;
- Understand Bosch’s market shares in 77GHz and 24GHz radar, camera, Lidar, ultrasonics and super-computers in major markets.
The term ‘’ADAS suppliers’’ refers to manufacturers; designers; and/or distributors of hardware components (radar, camera, Lidar, ultrasonic sensors) and/or software for ADAS such as ACC, AEB which we refer to as “ADAS features”.
Bosch will maintain its leadership in ADAS among major Tier-1s but competitors are closing the gap
Bosch is the world’s biggest automotive supplier by revenue. In 2021, Bosch’s revenues bounced back by 10% to €78.8bn after a turbulent 2020 that saw the whole automotive industry shrink as the coronavirus pandemic compounded the transformational challenges players face. Bosch, the world’s largest supplier by automotive revenue, saw revenues down by 7.9% in 2020 to €71.6 Billion from €77.7 Billion in 2019, according to its preliminary figures. The pandemic also affected revenues from ADAS despite the growth in the penetration of driver assistance systems.
“The rise in ADAS Lv.1 & Lv.2 launches in 2020 was offset by lower volumes and some delay in the sourcing of ADAS due to the pandemic in H1 2020″
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Bosch’s Mobility Solutions division, i.e. the ex-Automotive Technology, includes the company’s ADAS business.
Bosch benefits from its global leadership in 77GHz radar sensors for cruising ADAS features and its strong position in camera for L1 and L2 features in Europe, North America and China. Moreover, compared to Continental, it has the most significant share in corner radar in Europe and produces Ultrasonics.
Supercomputers & Lidar will fuel new growth, complementing revenues from radars and cameras
ADAS sensors such as cameras and radar for cruising, parking, and safety ADAS still account for the majority of ADAS sales for major Tier-1s. ADAS suppliers introduced new functionalities in 2020, such as Bosch’s new MPC3 video camera with AI-based object detection.
But 2020 also saw new business lines grow in order intake, among them supercomputers and lidar.
In December 2020, the company announced they received more than €2.5 Billion worth of orders for vehicle super-computers for automated driving in 2020. Its central computers have been on the roads since 2019 to reduce the complexity of electronic systems. Bosch expects that vehicle super-computers will become a multi-billion market growing to €20Bn by 2030.
The company claims its vehicle computers will increase computing power in vehicles by a factor of 1,000 by the start of the next decade enabling autonomous driving, electrification, and connectivity.
Bosch re-organized its ADAS segments to strengthen its position
Major Automotive Suppliers aim to secure their position as leading providers of automated driving solutions. They are also looking to become providers of Mobility solutions and focus on Software and AI. These forces sparked a strong uptake in the re-organization of ADAS segments of major Suppliers in 2020.
To capitalize on the market opportunity for Automated Driving Software, Bosch created a new division called Cross-Domain Computing Solutions, which started operation in January 2021. The division pulls together the company’s software experts.
