From Assisted to Automated Driving: Status 2016 – 18 and strategies of leading carmakers to commercialise AD


  • Publication date: Q3 2018
  • Number of slides: 21

Partial automation will proliferate in Europe over the next 5 years driving demand for radars and cameras

In 2018, 7 carmakers (Cadillac, Lexus, Mini, Nissan, Jaguar Land Rover, PSA, Subaru,) will introduce L2-D offerings for the first time in Europe and join Audi, Bentley, BMW, Infiniti, Mercedes-Benz, Porsche, Seat, Skoda, Tesla, Volvo and Volkswagen. The number of vehicles offering L2-D features will grow with CAGR 31% between 2017-20 enhancing road safety and driver convenience.

Germany will lead Level 3 deployment in Europe competing with the U.S; UK to follow

We expect that initially supply of L3 models will be limited to Germany and the UK, with other European countries to follow later, as they adapt their legal framework to allow drivers to be distracted and share the monitoring responsibility with the ADS-but maybe not part of the liability.

Level 4 will be exclusively offered by Top-Premium brands by 2025 in geo-fenced scenarios but robotaxis will become a reality much sooner

Read our Perspectives to understand the strategy and business models of leading carmakers and suppliers to commercialise Automated Driving.

  1. What is the timeframe for the Vision for Fully-Automated driving becoming a reality?
  2. What is the Level of Vehicle Automation on the road today (Q3 2018)?
  3. ADAS Suppliers benefit from the increasing sensor content in cars to meet NCAP & fight competition
  4. Level 3 and 4 require enhanced redundancy, new centralised architecture, driver-facing camera among others
  5. Regulatory roadblocks to L3-4: where is Conditional Automation-SAE Level 3 allowed today?
  6. When is the regulatory framework for deployment of L3-4 clearing up in major car markets?
  7. Engineering and regulatory challenges lead to different approaches to reach Level 4
  8. Partnerships and investments in the ADAS and mobility space
  9. Top Tier-1 suppliers to experience strong growth in ADAS revenue driven by demand for sensor content
  10. The ratio of ADAS-to-automotive revenue will rise for leading Suppliers and reshape market leadership
  11. How does the roadmap to Level 5 differ among Audi, BMW and Mercedes-Benz?

Table of Contents

1.Status of Automated Driving

  • Key ADAS offerings by carmakers between 2013 and 2018
  • Radar & camera shares for ADAS in Europe in 2017
  • Engineering challenges for higher autonomy
  • Regulatory roadblocks for Level 3+ in major car markets

2.Strategies to commercialise AD

  • Approaches to reach L4 by leading carmakers
  • The investments and partnership landscape in Automated Driving
  • ADAS forecast 2017-2020

3.OEM roadmaps to Self-driving

  • Audi’s strategy and roadmap to reach L5
  • BMW
  • Mercedes-Benz

For more information on this report, including sample pages and full Table of Contents, please contact us on (+44) (0)20 3286 4562,


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