New car sales in Germany grew by 2.7% in 2017 for the 4th year in a row
New car sales in Europe’s largest car market achieved the highest volume since 2009 amounting to 3,441,262, up 2.7% from the year before.
Data from German KBA showed that growth in Mercedes-Benz (+15,000 units) and volume brands, led by Peugeot (+14,000) and Dacia, compensated for the losses in premium brands, especially VW Group’s Audi, Porsche and Volkswagen.
Gasoline sales (57.7% of total) substituted the falling diesel sales (38.8% of total) in the powertrain mix
In the aftermath of the diesel-gate and continuing concerns over the air pollution caused by older diesels, diesel sales continued their slowdown (-7% year-on-year) and accounted for just 38.8% of the German market, their lowest share since 2009.
Diesel sales also fell in the UK in 2017 by 17.1% y-y.
The Top-10 brands gained 0.9% share as growth in Seat, Renault and Mercedes compensated for the Audi, Porsche and VW losses
Premium OEMs showed losses: VW (-3.3% or -21k), Porsche (-3.1%, -1k)) and Audi (-2.2%, -6.4k
- Top-3 highest growth %:
- Tesla: +74.6% (3,332 units in 2017);
- Alfa Romeo: 42.0% (6,096);
- Dacia: 27.6% (62,678)
- Top-3 highest growth volume:
- Mercedes (+14,902),
- Peugeot (+14,170),
- Dacia (+13,554)
- Top-3 in %:
- DS (-24.4%),
- Honda (-20.3%) and
- Jeep (-9.4%),
- Top-3 which lost most sales’ volume
- VW (-21,755),
- Audi (-6,421) and
- Honda (-5,132)
The new sales in 2017 fell for the German brands different: German brands lost 1.8% market share
To understand how the global powertrain mix will change over the next decade read our report Global Automotive Powertrain Sales Forecast 2015-2025 by Engine Fuel Type
This report delivers individual forecasts for Gasoline, Diesel-powered cars, and AFV (Electric Vehicles, Hybrids, Flex Fuel, NGV, and Other Fuel) in major car markets, coupled with analysis of their drivers and restraints.
For more information please contact us on (+44) (0)20 3286 4562 or using Contact us form.