Autonomous Driving presents a huge opportunity to open new revenue pools & competitive advantage
Revenues of Major Automotive Suppliers from ADAS & Automated Driving will reach €35 Billion in 2025 due to the increase in fitment of sensors and new Cruising and Parking features, Auto2x
Our 220-page report examines the go-to-market strategy, technology & innovation, and market positioning of the world’s Top-30 Carmaker Groups which includes more than 45 passenger car brands in Autonomous Driving.
Our analysis unveils the fitment rates of different levels of vehicle automation (SAE Level 1-4) across the carlines of carmakers and their roadmap for 2030. This includes driving and parking features, sensors like radar, camera, HD maps, and the supply chain.
Finally, we assess the deployment and readiness of leading automakers in Automated Driving across Europe, the US, Japan, and China.
Passenger Car Brands covered in our analysis include:
|Cadillac||Great Wall||Lucid Motor||Renault||VW|
Learn about the status of autonomous driving in 2023 and the outlook for 2030 in the major car markets
- What is the availability of key ADAS features, such as AEB, TSR, ACC, LKA, TJA, in leading carmakers in Europe, the US and China? We provide in-depth segmentation by SAE Level of Automated Driving;
- What is the penetration rate of SAE Level 0-3 in European, U.S & Chinese car sales?
- Which OEMs lead L2-3 deployment and why? Which are the most prominent features?
- What are the emerging trends in sensor fitment strategies, architectures, and supply chains?
- What changes are coming in terms of the deployment of Lv.2 and L3-4 by 2025?
Understand the regulatory and engineering challenges carmakers face for the deployment of a higher level of vehicle autonomy
- What is the status of Autonomous Driving Regulation in major car markets?
- What are the differences in the legal and regulatory framework between Europe, the United States and China? How will these differences in policy affect Level 3-Level 5 deployment?
- Which geography presents the most favourable environment for deployment of Level 3?
- What breakthroughs are required in the area of SW/HW and validation for L3-4?
Read how carmakers, Tier-1s and new entrants, including tech giants Apple and Google (Waymo), plan to overcome the challenges and commercialize automated driving
- How do leading OEMs plan to achieve Level 4/5 capabilities? By when?
- Analysis of OEM strategy, new business models and key collaborations
- Learn why leading Tier-1s are well-positioned to monetize ADAS growth
Who will lead and who will follow in the autonomous vehicle race by 2030?
- Discover when leading carmakers will launch capabilities of L2, L3, and L4, segmented into Driving (L2-TJA vs L3-TJP) and Parking features (e.g. L2-Self Park, L4-Valet Parking)
- What are the trends by ADAS levels in Top Premium OEMs’ model range during 2016-25?
- Learn about the penetration of different levels of autonomy in European car sales.
- Strengths and weaknesses of ADAS & Autonomous Driving product portfolio, suppliers, and competitiveness
- Shares in automation in key markets and roadmap of deployment by key carline
By 2025, “Connected Collaborative Driving” rather than automated driving will be prevalent
Auto2x assesses that ADAS Level 0 to Level 2+, which accounted for 99% of new car sales across the 4 major car markets in 2022 due to the regulatory block in Level 3, will hold circa 85% share of the Autonomous Driving market by 2025. This showcases the opportunity in driver assistance systems to be the predominant solution for this decade.
ADAS revenues from the Top Automotive Suppliers of sensors such as radars, cameras, and ultrasonics, will increase with CAGR 12.6% between 2020 and 2025 to reach €35 Billion, incl. revenues from components, systems and env. model.
ADAS feature penetration is rising due to the fitment of ADAS sensors to meet safety regulations
EuroNCAP requirements for 5-star safety rating, the General Safety Regulation 2 which came into effect in Europe in 2022 and brand competition push ADAS penetration in the EU car sales as part of optional or standard equipment.
Vision-based fusion technologies will experience strong demand as the rating scheme evolves to incorporate ever more sophisticated functionality.
Parking assistance, emergency braking,and lane assist systems are the most popular ADAS in the U.K, the NL, Belgium, & France (Bosch survey).
Chinese Carmakers are catching up: Changan Vs. Geely in L2-3 Autonomous Driving Readiness
Roadmaps to Level 4-Autonomous Driving: Winner-Changan
- Changan offers Level 3-Conditional Automated Driving since 2020 and plans Level 4 in 2025
Changan Auto’s Lv.3 Traffic Jam Pilot in UNI-T and Level 2 iACC: In March 2020, Zhu Huarong, President of Changan Automobile, demonstrated the Level 3 autonomous driving function of the UNI-T SUV.
Equipped with L3-TJP, the UNI-T vehicle monitors the traffic conditions on a continuous basis and conducts fully autonomous driving at speeds up to 40 km/h; when the speed is above 40 km/h, the driver only has to keep eyes on the road information.
- Geely, in cooperation with Volvo Cars, aims to have one-third of its sales with full autonomous drive capabilities by 2025. We expect Geely to follow a similar roadmap to Volvo which means they will have Level 4 in 2022 & L4-P VP.
Geely does offer Level 3 yet but has a high Level 2 penetration: G-Pilot represents Geely’s efforts in the AD technology field. From 2018 and onwards, Geely has equipped the majority of its models with G-Pilot 2.0; a system that combines Adaptive Cruise Control, Lane Keep Assist, Automatic Parking Assistant, Crash Detection and low-speed Emergency Braking (AEB); enabling this way Geely’s capability to realize L2 ADAS.
ADAS Portfolio & Technology Capabilities: Winner-Geely
Regarding the fitment of Level 2 features, according to our analysis in the end of 2020:
- 37% of Changan’s models in China feature L2-Cruising and 32% feature L2-Parking
- 68% of Geely’s models in China are equipped with L2-Cruising and 56% L2-Parking
In the end of 2020, 37% of Changan’s models featured L2-Cruising and 32% L2-Parking. Changan offers L2 Traffic Jam Assist in the CS55, CS75, CS85 and the Qushang X7; L3 Traffic Jam Pilot in UNI-T; L2 Self-Parking, is available in 7 of 22 models; L3 Remote Valet Parking with auto-learning park pilot is providing in UNI-T, CS75 Petrol version, CS 95 and Qushang X7.
Market leadership in Level 2 car sales volume in China: Winner-Geely
Geely claims they are a leader in Lv.2 car sales in China. In 2019, Geely achieved the production of L2 level autonomous drive capable vehicles, according to their press release. Their announcement claimed that “L2 leader in China in terms of adoption. In the first four months of 2019, Geely Auto has sold over 450,000 vehicles equipped with Level 2 technologies”. We estimate that Geely’s Level 2-equipped cars amounted to 601,235 in 2020 vs. 549,093 for Changan.
10 new ADAS features with high market potential and high technological maturity
Auto2x analyzed the patent filings of major carmakers and automotive suppliers, the academic research publications and investments to unveils new features for ADAS which hold strong potential to add value to customers and create new revenue pools for carmakers and suppliers.
Top new Autonomous Driving features include:
- “Level 4-Teleoperation” of autonomous vehicles, i.e. remote access for safety movements, e.g. Vay
- “Level 4-Autonomous Driver DNA” that reflects the brand’s unique driving characteristics in the automated driving mode. This feature could enhance the driving experience for brands with sports and racing branding, such as Lotus, Alfa Romeo, Ferrari and more.
- “Level 4-Autonomous Guardian”, for enhanced safety, e.g. tele-operation for safe maneuvers in city or highway scenarios;
- “Level 4-Self-charging autonomous electric cars”. The Level 3/4 – capable vehicle navigates autonomously to the EV charging station in a private parking space or Lv.4-Valet Parking Garage.
- “Level 4-AVP (Autonomous Valet Parking) without V2X, Road-Side units or support from infrastructure”
- “Level 2-Acoustic Traffic Monitoring” uses Machine Listening to interpret road noise from pedestrians and other road users to support blind-spot monitoring.
- “Level 3-System take-over using Web3 applications”. Already, some carmakers have filled patents for automated driving systems which could take-over control of the vehicle when the driver is unable to take-back control.
- “ADAS GenerativeAI applications” which can enhance self-learning capabilities and behavioural analysis. The ChatGPT frenzy expands to autonomous driving features to improve Level 2-4 functionality.
- Chinese startup , which applies Reinforced Learning with Human Feedback (RLHF) into the generative pre-trained transformer. The company, which is backed by Great Wall Motors and is a supplier of three carmakers including Wey, claims that by introducing data about situations in which human drivers take over, the model continuously optimizes autonomous vehicles’ real-time decision-making ability on roads.
- In May 2023, Faraday Future unveiled its Generative AI stack for in-vehicle usage.
- There are promising new applications of the Metaverse in Mobility spanning across in-vehicle features for ADAS-HMI and entertainment
- Automated door-opening with sensors for object detection
Level 3 Update: 2021 saw the introduction of SAE Level 3 technology that allows “eyes off” the road
In June 2020, regulators announced that the UNECE regulation Automated Lane Keeping Systems will come into force from January 2021 allowing the deployment of Level 3-Conditional Autonomy in signatory countries.
Deployment of Level 3-Autonomous Driving is still subject to regional regulatory approval. What’s more, the regulatory and legal framework differs across leading car markets. This could result in a lack of harmonisation and require design variation, adversely impacting the adoption of higher levels of vehicle autonomy.
Technologically, 2017 was the year of transition from Partially-automated cars (SAE L2), where drivers are in complete control with ADAS being purely assistive for safety and convenience, to Conditionally-automated ones (L3), with Audi becoming the first to introduce an Lv.3-Driving feature, the AI Traffic-Jam Pilot in the 2018MY A8. However, Audi has still not deployed the feature because they have not been granted regulatory approval and incomplete data validation.
Is Mercedes-Benz’s Level 3-Autonomy worth the 5.000 euro premium? Read more here
Level 3 systems can take over the driving and monitoring task under specific scenarios allowing the driver to be ‘’distracted’’. But the driver will still be the ultimate back-up and must remain ‘’available’’ to regain control within a few seconds of the takeover request.
Level 3 and L4 require augmented sensing capabilities thus additional front sensors are expected to become part of the ADAS sensor set to enhance robustness. Lidar and/or high-definition radars are expected to become the norm for this, as Audi A8’s lidar above, but not everybody is going in this direction.
For example, Tesla’s Hardware for the Enhanced Autopilot, which claims L3-4 capability does not include a lidar. The figures below present a representative (but not exclusive) set of building blocks, i.e., supporting ADAS driving and parking features, to enable higher levels of autonomy. Another key component for these feature roadmaps is the required sensor set for each level of automation presented below.
Some of the latest launches of Level 3-Cruising features include:
- BMW: In April 2022, BMW announced the fitment of Level 3 in the latest 7-Series & iX launched in 2023, which come equipped with solid-state Lidar with Innoviz whose order book is $4 Billion
- Changan’s UNI series is equipped with Lv.3 Traffic Jam Pilot;
- General Motors will introduce its Ultra Cruise from 2023 in Cadillac models
- Honda Legend is equipped with lidar-based Sensing Elite
- Genesis: Level 3 in the new Genesis G90, since Q4 2022
- Mercedes-Benz: In December 2021, the brand announced that they meet legal requirements for Level 3 and set to launch it the capability in the EQS, & S-Class. The vehicles will be equipped with lidar from Valeo (and later from Luminar)
- Polestar’s upcoming E- SUV, Polestar 3, will offer a Level 3-4 based on Volvo’s Ride Pilot.
- Tesla is still testing the FSD Beta which will deliver Level 3-4 Autonomous Driving
ADAS Level 2-Driving feature availability is rising as Volume brands join in
The number of models offering Partially-automated driving capabilities in Europe, as standard or optional equipment, rose with CAGR of 71% over the last 5 years to 73 in 2018.
Carmakers are gradually offering higher-speed functionality by expanding Cruise Assist (CA) offerings across their model range. Moreover, the number of models offering L2-Parking reached 18 in 2018, of which 13 offered Self & Remote Parking.
Partially automated (SAE Level 2) model offerings expand to the compact segment
At the same time, more carmakers are introducing Level 2 parking & driving capabilities and are expanding feature availability across their model range. What’s more important though is that L2 expands from premium large cars to the compact car segment.
This breakthrough is another indicator that ADAS is no longer the privilege of flagships, premium large cars, and luxurious SUVs since regulations, consumer requirements, and competition drives the fitment of ADAS.
Autonomous Driving regulation shifts from testing to deployment but standardisation will be a challenge
In SAE Level 4-Autonomous Driving, there is no need for a human driver to monitor the driving task or take back vehicle control in the operational domain of the system.
The transition from driver-centric regulation to Autonomous Driving Systems is necessary for the deployment of higher levels of vehicle autonomy. Amendment of international regulations as well as national traffic laws will soon give the green light for deployment but will there be regional inconsistencies between what’s legal and what’s not?
Clear guidance on the safe and secure development, testing, and deployment of AV technologies are necessary as well as harmonisation of homologation standards or vehicle certification in order to comply with safety standards.
Germany’s new legislation covers the operation of fully autonomous vehicles falling under SAE Level 4
“(3) Technical supervision of a motor vehicle with autonomous driving functions within the meaning of this law is the person who can deactivate this motor vehicle during operation in accordance with paragraph 2 number 8 and release driving maneuvers for this motor vehicle in accordance with 1e paragraph 2 number 4 and paragraph 3″
Autonomous Driving start-up funding is concentrated on Level 4 Software development
Early-stage start-ups working on autonomous vehicles secured $6 Billion funding in the 2-year period between Q1 2021 and Q1 2023, from $3.5 Billion in 2021 to $2 Billion in 2022 and just $90 Million in Q1 2023, Auto2x
The Top-3 automotive start-up funding rounds in Autonomous Driving / Autonomous Vehicles came from Chinese start-ups working on Level 4 autonomy which provides un-supervised driving.
- Chinese autonomous driving start-up Deeproute.ai raised $300 Million in Series B in September 2021 to expand its Level-4 Autonomous Driving for Robotaxis and Trucks to urban logistics and fleet operation;
- Didi Woya secured $300 Million for L4 Autonomous Driving Robotaxis in a Series B round in July 2021. In April 2023, Didi Global announced its intention to develop its own robotaxis by 2025.
- WeRide raised $300 Million in Series C funding for its L4 Autonomous Driving Robotaxis in June 2021.
European Autonomous Driving start-ups secured $0.71 Billion funding since 2021, across 87 rounds.
- Wayve, a UK start-up working on Level 4 Autonomous Driving Software), raised $200 million in Series B from investors including Microsoft.
- Einride, a Swedish start-up working on Level 4 Autonomous Trucks, raised $110 Million in May 2021 to expand in Europe and the U.S
- Germany’s Vay raised $95 million to develop Tele-operation,
- EasyMile (Level 4 Autonomous Driving Software) and
- Oxbotica (Level 4 Autonomous Driving Software)
- London-based insurTech company to provide digital insurance for autonomous vehicles.
Half of the early-stage funding raised by European start-ups is supporting the development of Level 4 Autonomous Driving Software, while 17% is for Autonomous Trucks, Auto2x analysis
Innovative Start-ups working on the future of perception and computing
Recogni is tackling the need for real-time, high-performance computation with small power budget for Level 2 and Level 3 autonomous driving systems.
Today’s solutions need +7,000 TOPS and have power consumption of 26kW. Recogni launched a Peta-Scale, high-performance computing platform withlow power consumption of 25 Watts.
The California-based company counts Toyota Ventures, BMW i Ventures, Faurecia, Bosch and Continental among its investors. Listen to the interview with Recogni’s Founder and CPO R K Anand to understand their value propositionto solve the data challenges for autonomy.
Recogni has the world’s highest performing AI inference device at the edge for vision processing, the first Peta-Op class (one quadrillion operations per second) device. The combination of computing performance and low power consumption allows us to achieve sensing capabilities that are getting close to real human perception,” continues RK Anand.
“PreAct’s market is already a $30 billion a year. But existing technologies are holding back the industry fromreaching self-driving functionality. We want to replace other sensors with ourshort range lidar that could enable better functionality and convenience at thesame cost”, Paul Drysch, Founder and CEO, PreAct Technologies